Bringing our campus to you: Wherever you are
Online programs at the University of Louisville (UofL) deliver the legacy, experience and impact of a traditional UofL education to students around the world. With 40+ online bachelor’s, master’s and certificate programs across various areas of study, we extend the opportunity to earn a nationally-renowned education and join the Cardinal family to all students—no matter where they are. (Fun fact: current students and graduates represent 50 U.S. territories and over 80 countries!)
The new campaign for UofL’s online programs sums up this sentiment in three simple words: “Wherever you are.”
But here’s the thing: this slogan isn’t meant to represent just your physical location. It’s your state of mind. It’s your stage in life. It’s your needs, your priorities, your education.
We empower the single parent. The working professional. The active duty service member. The veteran. The adult learner. Those without a bachelor’s degree and those simply looking to further their education. In other words, no matter where you are in life, or what you’re going through, or what responsibilities you’re juggling, UofL’s online programs are designed to meet you there.
Wherever you are, we’re there too.
THE COMMERCIAL SPOTS
UofL’s Wherever You Are commercial series centers around showcasing how we bring the tradition and legacy of our university to our online students, while also highlighting our diverse online student population and their unique needs. To emphasize the “wherever you are” concept, the second half of the :30 commercial features quick cuts that are designed to both imitate the fast-moving, busy pace of adult life and depict the ability to earn these degrees from wherever is most convenient for you.
Notably, the commercial features significant talent acting as our student personas. First, we landed an actual UofL alumni, who takes on the role of the working parent, returning to further his education and set an example for his son. (Bonus: he plays this role with his actual son by his side!) Next, the woman playing the role of our military student has actual ties to the military herself. You can find her maroon deployment hoodie and her military-issued backpack and workout clothes all featured. We may have shot in areas local to Louisville, but these are locations that could really be in any city around the world—coffee shops, office buildings, parks, home environments.
Through the unexpected surprise of our cast’s connection to their characters, our commercial gained a deepened air of authenticity to help our message take root and grow. That message? You can be from any walk of life, anywhere in the world, and still be part of UofL’s Cardinal family.
UofL Online Programs
The University of Louisville is a nationally-recognized research university (one of the oldest in America) located in Kentucky’s largest metropolitan area (pronounced Lou-uh-vulh, for the record). The online “campus” at UofL offers 40+ programs in various areas of study, designed for adult learners who want to further their education while juggling other priorities.
The best part? A degree earned online at UofL is still a UofL degree. The name of your degree will not indicate whether you completed your degree online, on campus or through a combination of both. Not only that, but our programs are designed and taught by real, world-class university faculty, meaning you will get the UofL experience without ever stepping foot on campus. It’s online education. But it won’t feel like it.
Earn a UofL education, wherever you are.
