University of Louisville Online Programs | Student Resources & Feature Stories

UofL Online Marketing Wins UPCEA Gold Awards!

By admin | October 5, 2018

UofL’s Winter Session promotion won UPCEA Gold Awards in two separate marketing categories: “Mixed media campaign” and “Outdoor Signage.” These awards will be received at the 2018 Annual UPCEA Marketing and Enrollment Management Seminar in November.

UofL offered its inaugural winter session in 2017, with online courses delivered over a 3-week term during the winter break. The UofL Online marketing team within the Delphi Center for Teaching and Learning created a promotional campaign that spanned across various channels and media. The physical campus advertising featured yard signs, banners, floor displays, pole wraps and window clings. Printed materials included flyers, posters, table tents and bookmarks. Digital advertising included banners, text ads, TV displays, web sliders, buttons and other custom assets.

The initial awareness campaign started mid-September, intensified around the registration start date, mid-October, and ended with the start of classes, mid-December. Upon conclusion of the session, on January 4, 2018, the Delphi Center surveyed all UofL students and gathered feedback regarding the effectiveness of the marketing campaign as well as regarding the courses offered, length of term and delivery.

Over 30 courses were offered at the undergraduate and graduate levels and course registration reached 650 by the start of the winter session. For the 2018 winter session, UofL will offer more than 60 online courses for students who want to get ahead, improve their grades, catch up on studies, or explore a new area of study in an accelerated format. For more information on the 2018 Winter Session, visit uofl.me/2ygQQXc.

About the Marketing and Enrollment Management Awards

The UPCEA Marketing Awards recognize the best marketing practices and promotional pieces, as well as enrollment excellence, in the field of professional, continuing, and online education. Association’s members are invited to enter their finest work for the academic year in the awards competition. The entries are reviewed by a panel of marketing, communication, and design professionals. Recipients are chosen and announced each fall.

About UofL Online

The University of Louisville offers various degrees and certificate programs 100% online. These programs deliver quality online education to non-traditional students and professionals who need alternative learning delivery methods and want to earn a college degree or certificate to start or advance their career.

UofL Online Storytelling Team Strikes Gold!

By admin | September 26, 2018

The story of Rachel McClain, first graduate of UofL’s Healthcare Leadership competency-based education (CBE) program, won first place in the national CBExchange Digital Storytelling contest. The video was produced by UofL Online marketing team led by Laura Dorman, marketing manager, in partnership with VideoBred Production, and with the contribution of Dr. Lee Bewley, BS OLL – Healthcare Leadership, CBE program director.

Watch the award-winning video now.

The Competency-Based Education Network (C-BEN) is a group formed of colleges and universities working together to address shared challenges to designing, developing and scaling competency-based degree programs across the United States. C-BEN brings together educators and staff who work in competency-based education and witness the transformative and innovative nature of CBE on a daily basis. Many have seen first-hand the ways CBE impacts students’ lives—enabling them to fulfill lifetime goals and pursue new opportunities.

To help others see the power of CBE, C-BEN issued a call to share these success stories. The CBExchange Digital Storytelling contest evaluated short digital stories combining video, photography, music, animation, etc., that focused on the impact of CBE on students’ journey and opportunity for higher achievements. Winning first place, Rachel’s story stood out as the most powerful and well-presented.

Her success story also launched the “What’s Your Why?” video testimonial series, created by the UofL Online marketing team. This series aims to share inspirational student and faculty stories with potential UofL Online students, the online learners community-at-large, employers and beyond.

Read more about Rachel’s journey at uofl.me/cbengold.

When passion meets profession – sports fans, we have a degree for you!

By admin | August 31, 2018

To meet the education demand, the University of Louisville (UofL) launched two new online degree programs – a Bachelor and a Master of Science in Sport Administration.

Offered by the University’s College of Human Education and Development, these programs explore the business side of sports. Students can develop a comprehensive understanding of the sports industry through courses in administration, finance, economics, marketing, coaching and law (among many others).

“Graduates of the on-campus program are doing some amazing things with their degree and now we can extend those possibilities and opportunities to online learners. We’re excited that we can now offer the experience of UofL’s Sport Administration program and the expertise of their amazing faculty online,” said Kristen Brown, associate director of online learning.

“Graduates of the on-campus program are doing some amazing things with their degree and now we can extend those possibilities and opportunities to online learners. We’re excited that we can offer the experience of UofL’s Sport Administration programs and the expertise of their faculty online,” said Kristen Brown, associate director of online learning.

Our online students have 24/7 access to their classroom and course materials. Through our flexible learning environment students can reach their professional goals while balancing life’s demands.

In addition to a nationally-renowned faculty and a specialized accreditation by the Commission on Sport Management Association (COSMA), the Sport Administration program boasts 200+ affiliations with local, regional and national sport organizations which enables them to offer students a wide variety of collaborative and experiential learning opportunities. Recently, our students have had the opportunity to work with:

National Fast Pitch Coaches Association
S. Baseball Academy
Learfield Sports
Standard Parking/Kentucky Derby
Super Bowl Rush 2 Recycle
PGA Championship: Corporate Hospitality
Para Pan Am Games: Toronto, Ontario
World Games: Wroclaw Poland
European Athletics Championships: Amsterdam, Netherlands
Ice Hockey World Championships: Copenhagen, Denmark

A degree in Sport Administration opens a wide variety of career paths for students. This program has a large network of employers (450+) and our alumni have gone on to pursue careers in such fields as:

Athletic Director
Event Management
Corporate Sponsorship
Fitness & Wellness
Professional Athletics Scout
Sport Marketing
PR & Communications
Gaming Officials
Sport Writing & Broadcasting

Want to learn more? Contact us! Our enrollment counsellors are available to answer specific questions about the program, requirements, deadlines and more, at 800.871.8635 or online@louisville.edu.

Building a future in franchise management—newly launched online certificate

By admin | August 30, 2018

Aiming to address a current education gap in business education, the University of Louisville’s College of Business recently launched the innovative Franchise Management Certificate—designed to prepare franchisees to own their future!

Targeted toward current and future franchise owners, this program delivers expertise in areas fundamental to franchisee success such as franchise team management, franchise law, human resources management, finance, strategic planning and more.

The University of Louisville is working closely with the International Franchising Association (IFA) to align the requirements for credits to apply toward the Certified Franchise Executive (CFE) certification.

“Understanding where the gaps in knowledge remain within the industry was crucial to developing a truly student-centered certificate program. Through close partnership with industry experts and experienced franchise managers, the Franchise Management Certificate emphasizes ‘real world’ application to best prepare graduates for a successful future in franchising.”
Todd Mooradian, Dean, UofL College of Business

Notably, the program offers 5-week terms, meaning students can complete the 6-course program one class at-a-time in a just over half a year.

The Franchise Management Certificate is the first in a series of specialized online certificate programs designed to support growth in key industries unique to Louisville.

“Online learning is an extremely important area of growth for the University of Louisville. We continuously strive to offer programs that deliver education at the standard of quality the University is known for while also meeting the needs of today’s adult learners. The online Franchise Management Certificate is just one example of our commitment to bring innovation to higher education.”
Kristen Brown, Associate Director, UofL Online

Want to find out how you can build a stronger future in franchise management? Visit uofl.me/2ws39j2 today!

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