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Solid Connections are Essential in Franchising

By admin | April 2, 2019

By Kathleen Gosser, Ph.D.

Learning is a continuous process, and can come from many different avenues in franchising. Your franchisor will provide you with the information you need for your brand and formal education can provide the business acumen needed to run a business. But there are also other resources for learning and growth in the franchising industry.

Major Franchising Associations

In today’s online world, there are so many resources to guide you in your franchising adventure.

The International Franchising Association (IFA) produces a robust website, with so much information in general and directly from franchisees. Connecting with the IFA is a great source of education. Further, becoming a member gains you access to experts across the industry, who you can learn from as well.

Peer Support

In my experience, franchisees are always willing to help other franchisees. Some franchise organizations have associations that are specifically organized for franchisees to help one another.

Kentucky Fried Chicken (KFC), for example, has associations across the country. KFC’s founder, Colonel Harland Sanders, encouraged the franchisees to form their associations to help each other. These associations provide educational programming, mentoring and other forms of support.

Business School Community

Becoming a part of a university business school community also provides valuable growth opportunities. Often times, there is more learning among the students than even from the course materials or the professors. Lifelong connections can be made in this setting. Business school education focused on franchising—such as the Franchise Management Certificate program from the College of Business at the University of Louisville—can provide critical, practical information on running a franchise business.

Being an avid learner is a key to success as a franchisee. With technology driving so many advancements in our world, staying in touch with fellow franchisees and continuing your own learning will make a difference in your business.

For more information on the Franchise Management Certificate from the College of Business at the University of Louisville visit uofl.me/2WCGeMI.

Dr. Kathleen Gosser (PhD, University of Louisville) is an experienced leader in the franchise industry and a passionate educator. In her 30 year career in the franchise industry, she has enjoyed numerous roles, including leadership of customer satisfaction programs, operations measurement, employee recognition, training and team member engagement efforts. She also had direct P&L accountability as the Region Coach of 10 restaurants in Louisville, Kentucky.

This blog post was originally published on Fransocial.

Shine brighter: Get the credit you deserve with UofL Online’s CBE Program

By admin | March 19, 2019

When Rachel McClain was researching options to go back to school and found the online healthcare leadership program at the University of Louisville (UofL), she knew it was exactly what she needed. “It instantly made me smile,”she said. “It was perfect.” Indeed, it was a perfect match.

For Program Director Lee Bewley, the feeling was mutual. “Our first introduction to Rachel McClain was great,” he notes. “She had several years of experience working in the healthcare field and she had the time to focus on her own development.”

Rachel went to work in the healthcare industry after earning her associate’s degree. “I was making what I thought was decent money at the time and it didn’t require me to have a degree,” she says. But what she calls “extenuating circumstances” changed her perspective on everything.

Turning darkness into light

“I woke up one morning and it was really blurry,” Rachel explains. “I ended up losing feeling in my face and, ultimately, I had a stroke.” She was in recovery for six months afterwards and says the entire experience led her to think about her journey and the path she wanted to follow.

“It definitely changed how I thought about life,” she says. “That’s when I really took the turn and said no time like the present. It’s time to go back to school.”

Helping her shine

When Rachel compared schools, she says “UofL was top on the list.” She found the right fit with UofL’s online Bachelor of Science in Organizational Leadership & Learning with a focus on Healthcare Leadership —the university’s first Competency-Based Education (CBE) program.

The 100% online CBE program recognizes previous college credit hours and work experience, and Rachel had both. She could also customize her education and move at her own pace, as UofL’s CBE program gives students the ability to test out of courses for which they master certain competencies and progress through their degree based on knowledge they still need to acquire. “I was able to finish a course and then immediately start one up within 72 hours,” she notes.

Lee Bewley was impressed with Rachel’s skills and experience as she progressed through her program. “What we found as Rachel was going through the courses is that she had already developed a number of healthcare leadership and management competencies,” he says. “Our role was to provide her with the incremental development and one-on-one support necessary for successfully demonstrating those competencies and earning credits toward her degree.”

Rachel’s experience from the beginning and throughout the program was excellent. “From my success coach to financial aid, everyone that I spoke to it was incredible,”she shares. “They were motivating, they were supportive, and they were encouraging.”

Both the people at UofL and the design of the program helped her get her degree faster. “I was able to finish this online program in about ten months because it was tailored to me specifically,” she explains. “It provides so much flexibility that it’s kind of a no-brainer.”

A brighter future

Rachel’s story highlights her own unique circumstances, but many adult learners and professionals seeking a flexible path to finish their degree can relate to her story. The opportunity to customize your learning experience from start to finish, show what you know and get the credit you deserve is open to anyone with the right background.

Incoming students can transfer 36 hours or more of General Education credits from any regionally accredited institution. In addition, the Prior Learning Assessment (PLA) course allows you to obtain credit for professional knowledge and skills developed in your career. That can mean earning up to 48 credit hours tuition-free, which lets you save up to $23,856 over the course of the program.

The remaining 12 courses (36 hours) to complete the degree are offered in two formats:

Flex Pace gives students 32 weeks to move through the program, providing more flexibility and self-direction. The curriculum is based on the National Center for Healthcare Leadership’s (NCHL.org) competency model, which is one of the leading industry standard models for healthcare executive competencies development.
Set Pace is structured on 8-week traditional terms but still offers flexibility in the length of time it takes to complete the program. Students can finish their degree in as little as three intensive semesters or in as many as are needed.

No matter which option you choose, what’s important is taking the first step on your journey to a bachelor’s degree. Returning to school and reaching her goal has given Rachel a sense of accomplishment and purpose. “This program has definitely prepared me for the future, and it’s given me confidence to pursue things that I wouldn’t have pursued in the past,” Rachel says. “It’s given me a degree and that was what I really wanted. It’s an amazing feeling; I feel empowered and I feel confident.”

Follow Rachel’s lead. Customize your learning experience from start to finish, show what you know and get the credit you deserve. Let UofL Online bring campus and career advance to you with the online Bachelor of Science in Organizational Leadership and Learning – Healthcare Leadership program.

Find out more and apply today!

This blog post was originally published on Insider Louisville.

New online geospatial tech certificate could be your map to more

By Caitlin Horsley | March 8, 2019

The Department of Geography and Geosciences in the University of Louisville College of Arts and Sciences now offers an online Certificate in Applied Geospatial Technologies.

You may be wondering, what does a certificate in applied geospatial technologies even mean? You don’t have to look far to see the presence of this field in your everyday life: GPS navigation, geo-tagging on your social media posts, tracking your Uber driver while on route to pick you up, and more. Geospatial tech is quite literally around you all the time–whether you know it or not.

Technology in this space is advancing at a rapid pace. This certificate program will give an in-depth understanding of how to apply techniques of geographic information science (GIS) to collect, view, manipulate and analyze digital geographic data for a deeper understanding of the world around us.

You’ll also get hands-on experience using ArcGIS software and learn how to connect data sets to landscapes and communities. As a student in this program, you will gain the expertise needed to provide insights about real-world environmental conditions and social problems.

Put your career on the map with a Certificate in Applied Geospatial Technologies from UofL. The skills you can acquire in computing, problem-solving and project management could bridge the distance between where you are and where you want to be.

Business Knowledge Equals Business Results In Franchising

By admin | March 5, 2019

By Kathleen Gosser, Ph.D.

Buying a franchise provides you with the business format including products and branding; however, your franchisor expects that you have the business acumen it takes to run a great franchise, take necessary risks, follow all legalities and maximize sales and profits.

Is all of that business knowledge given to you with your franchise agreement? Sadly, no it is not.

It is up to you as the franchisee to have that knowledge to run a great business. The current marketplace is highly competitive and without deep knowledge of basic business skills, it will be difficult to succeed.

What business knowledge should you have to supplement your franchisor support?

Know the Legal Landscape

The first step is to ensure you understand all of the legal fabric of franchising. This includes a thorough knowledge of the Federal Disclosure Document and the franchise agreement. While ensuring an attorney evaluates all documents, it is important that you as the franchisee understand what these documents mean as this is your investment and livelihood that could be at risk.

Understand Financials

You also need to have a strong understanding of financials. This includes knowing what it takes to make a return on your investment. You’ll need to understand where to get the investment dollars you need in the beginning.

Then, managing a Profit and Loss statement is a critical role for every franchisee. Knowing all the manageable expenses in the P&L and how to minimize costs while maximizing profits AND taking care of your employees and customers is a skill that takes time. Knowing how to leverage labor costs and manage cost of goods sold are two areas of the P&L that will make the most difference in your profitability. Before you embark on a franchise adventure, having a clear foundation of knowledge in this area is imperative.

The Knowledge to Succeed

These are just two areas that require extensive business familiarity. While you could learn this in the marketplace, it will take a great deal of time. A solid business school education will provide the springboard you need to success quickly.

For more information on the program, visit uofl.me/2E7vHTf.