Category: News

UofL’s military-focused online programs brochure wins UPCEA Gold Award

UofL’s military-focused online programs brochure wins UPCEA Gold Award

The University of Louisville was once again recognized by UPCEA for its creative marketing targeting online military students. The booklet “Keep Moving Forward” won the Gold award in the “Brochure/Booklet” category.

The winning piece is specifically designed to address the benefits of online learning at UofL for current or past active-duty military and service members. It was one of the hundreds of exciting creative pieces submitted for the marketing award.

This brochure was part of an important and ongoing effort to support awareness and recruiting efforts for online programs with our active-duty and veteran population. The customized piece presents content that targets the needs and desires of service members interested in pursuing an online program in a flexible, affordable and convenient manner at a reputable R-1 research institution.

This marks the team’s second consecutive win with UPCEA, the leading association for professional, continuing and online education.

About the Brochure

The main objective for this 6×6 four-fold brochure is to provide concise essential information at-a-glance and serve as a quick-reference or leave-behind collateral for UofL Online recruiters, education services representatives on military bases, and faculty or staff who interact with military audiences.

The cover page features an image of the university president’s hall and the call to action “Keep Moving Forward” to encourage prospective students to continue growing in their career. It also features a military-friendly school seal awarded for 2019-2020 period by MilitaryFriendly.com for UofL’s commitment to facilitating a smooth transition from military life to student life and providing quality education on campus and online. The inner panels highlight the advantages of learning online, some of the school and program rankings (i.e., US News & World Report; Kiplinger’s top 100), available online programs and student support services, and a direct link to application and admission information.

The creative aligns with the university branding guidelines, using UofL’s color scheme and typography in a bold design, with high contrast that allows the information to stand out. The use of images of actual UofL students who are not in military uniform was intentional, to induce a sense of life after — and outside of — service.

UPCEA Awards

The UPCEA Marketing Awards recognize the best marketing practices and promotional pieces, as well as enrollment excellence, in the field of professional, continuing, and online education. UPCEA members enter their finest work for the academic year in the awards competition. A panel of marketing, communication and design professionals review each piece against a standard set of criteria. The panel then chooses recipients and announcements happen each fall.

The two consecutive UPCEA gold award wins for the online learning team at UofL show the team’s creativity and drive for excellence. Last year, the team won gold for their Winter Session campaign.

UofL Online Programs

The University of Louisville offers  degrees and certificate programs 100% online, delivering quality online education to non-traditional students and professionals who need alternative learning delivery methods and want to earn a college degree or certificate to start or advance their career — from wherever and whenever it’s most convenient for them.

Notably, UofL has been proudly recognized in the top 15% of military friendly schools for over a decade. To read more about military benefits and support, visit http://louisville.edu/online/military.

For more information about becoming an online student at the University of Louisville, visit uofl.me/2r74Gva.

Bringing our campus to you: Wherever you are

Bringing our campus to you: Wherever you are

Online programs at the University of Louisville (UofL) deliver the legacy, experience and impact of a traditional UofL education to students around the world. With 40+ online bachelor’s, master’s and certificate programs across various areas of study, we extend the opportunity to earn a nationally-renowned education and join the Cardinal family to all students⁠—no matter where they are. (Fun fact: current students and graduates represent 50 U.S. territories and over 80 countries!)

The new campaign for UofL’s online programs sums up this sentiment in three simple words: “Wherever you are.” 

But here’s the thing: this slogan isn’t meant to represent just your physical location. It’s your state of mind. It’s your stage in life. It’s your needs, your priorities, your education. 

We empower the single parent. The working professional. The active duty service member. The veteran. The adult learner. Those without a bachelor’s degree and those simply looking to further their education. In other words, no matter where you are in life, or what you’re going through, or what responsibilities you’re juggling, UofL’s online programs are designed to meet you there. 

Wherever you are, we’re there too.

THE COMMERCIAL SPOTS

UofL’s Wherever You Are commercial series centers around showcasing how we bring the tradition and legacy of our university to our online students, while also highlighting our diverse online student population and their unique needs. To emphasize the “wherever you are” concept, the second half of the :30 commercial features quick cuts that are designed to both imitate the fast-moving, busy pace of adult life and depict the ability to earn these degrees from wherever is most convenient for you. 

The Talent & Locations

Notably, the commercial features significant talent acting as our student personas. First, we landed an actual UofL alumni, who takes on the role of the working parent, returning to further his education and set an example for his son. (Bonus: he plays this role with his actual son by his side!) Next, the woman playing the role of our military student has actual ties to the military herself. You can find her maroon deployment hoodie and her military-issued backpack and workout clothes all featured. We may have shot in areas local to Louisville, but these are locations that could really be in any city around the world⁠—coffee shops, office buildings, parks, home environments. 

The Cardinal Family

Through the unexpected surprise of our cast’s connection to their characters, our commercial gained a deepened air of authenticity to help our message take root and grow. That message? You can be from any walk of life, anywhere in the world, and still be part of UofL’s Cardinal family.

UofL Online Programs

The University of Louisville is a nationally-recognized research university (one of the oldest in America) located in Kentucky’s largest metropolitan area (pronounced Lou-uh-vulh, for the record). The online “campus” at UofL offers 40+ programs in various areas of study, designed for adult learners who want to further their education while juggling other priorities. 

The best part? A degree earned online at UofL is still a UofL degree. The name of your degree will not indicate whether you completed your degree online, on campus or through a combination of both. Not only that, but our programs are designed and taught by real, world-class university faculty, meaning you will get the UofL experience without ever stepping foot on campus. It’s online education. But it won’t feel like it.

Military woman working at home on computer in military hoodie

Earn a UofL education, wherever you are.

Shine brighter: Get the credit you deserve with UofL Online’s CBE Program

Shine brighter: Get the credit you deserve with UofL Online’s CBE Program






When Rachel McClain was researching options to go back to school and found the online healthcare leadership program at the University of Louisville (UofL), she knew it was exactly what she needed. “It instantly made me smile,”she said. “It was perfect.” Indeed, it was a perfect match.

For Program Director Lee Bewley, the feeling was mutual. “Our first introduction to Rachel McClain was great,” he notes. “She had several years of experience working in the healthcare field and she had the time to focus on her own development.”

Rachel went to work in the healthcare industry after earning her associate’s degree. “I was making what I thought was decent money at the time and it didn’t require me to have a degree,” she says. But what she calls “extenuating circumstances” changed her perspective on everything.

Turning darkness into light

“I woke up one morning and it was really blurry,” Rachel explains. “I ended up losing feeling in my face and, ultimately, I had a stroke.” She was in recovery for six months afterwards and says the entire experience led her to think about her journey and the path she wanted to follow.

“It definitely changed how I thought about life,” she says. “That’s when I really took the turn and said no time like the present. It’s time to go back to school.”

Helping her shine

When Rachel compared schools, she says “UofL was top on the list.” She found the right fit with UofL’s online Bachelor of Science in Organizational Leadership & Learning with a focus on Healthcare Leadership —the university’s first Competency-Based Education (CBE) program.

The 100% online CBE program recognizes previous college credit hours and work experience, and Rachel had both. She could also customize her education and move at her own pace, as UofL’s CBE program gives students the ability to test out of courses for which they master certain competencies and progress through their degree based on knowledge they still need to acquire. “I was able to finish a course and then immediately start one up within 72 hours,” she notes.

Lee Bewley was impressed with Rachel’s skills and experience as she progressed through her program. “What we found as Rachel was going through the courses is that she had already developed a number of healthcare leadership and management competencies,” he says. “Our role was to provide her with the incremental development and one-on-one support necessary for successfully demonstrating those competencies and earning credits toward her degree.”

Rachel’s experience from the beginning and throughout the program was excellent. “From my success coach to financial aid, everyone that I spoke to it was incredible,”she shares. “They were motivating, they were supportive, and they were encouraging.”

Both the people at UofL and the design of the program helped her get her degree faster. “I was able to finish this online program in about ten months because it was tailored to me specifically,” she explains. “It provides so much flexibility that it’s kind of a no-brainer.”

A brighter future

Rachel’s story highlights her own unique circumstances, but many adult learners and professionals seeking a flexible path to finish their degree can relate to her story. The opportunity to customize your learning experience from start to finish, show what you know and get the credit you deserve is open to anyone with the right background.

Incoming students can transfer 36 hours or more of General Education credits from any regionally accredited institution. In addition, the Prior Learning Assessment (PLA) course allows you to obtain credit for professional knowledge and skills developed in your career. That can mean earning up to 48 credit hours tuition-free, which lets you save up to $23,856 over the course of the program.

The remaining 12 courses (36 hours) to complete the degree are offered in two formats:

  • Flex Pace gives students 32 weeks to move through the program, providing more flexibility and self-direction. The curriculum is based on the National Center for Healthcare Leadership’s (NCHL.org) competency model, which is one of the leading industry standard models for healthcare executive competencies development.
  • Set Pace is structured on 8-week traditional terms but still offers flexibility in the length of time it takes to complete the program. Students can finish their degree in as little as three intensive semesters or in as many as are needed.

No matter which option you choose, what’s important is taking the first step on your journey to a bachelor’s degree. Returning to school and reaching her goal has given Rachel a sense of accomplishment and purpose. “This program has definitely prepared me for the future, and it’s given me confidence to pursue things that I wouldn’t have pursued in the past,” Rachel says. “It’s given me a degree and that was what I really wanted. It’s an amazing feeling; I feel empowered and I feel confident.”

Follow Rachel’s lead. Customize your learning experience from start to finish, show what you know and get the credit you deserve. Let UofL Online bring campus and career advance to you with the online Bachelor of Science in Organizational Leadership and Learning – Healthcare Leadership program.

Find out more and apply today!

This blog post was originally published on Insider Louisville.






Success is in the Cards: UofL Online Programs Recognized by U.S. News & World Report

Success is in the Cards: UofL Online Programs Recognized by U.S. News & World Report

We’re excited and pleased to once again be recognized by U.S. News & World Report college rankings for our online programs. This recognition emphasizes our commitment to bringing quality online education to non-traditional students around the world.

The University of Louisville (UofL) was ranked one of the top schools in the following six categories:

  • Online bachelor’s programs
  • Online graduate education programs
  • Online criminal justice programs
  • Online undergraduate programs for veterans
  • Online graduate criminal justice programs for veterans
  • Online graduate education program for veterans

The U.S. News rankings evaluate degree-granting online programs at regionally accredited institutions based on academic quality across 16 criteria. These rankings allow students to compare U.S. institutions at-a-glance, helping streamline their search for the right program to fit their goals.

It is an honor to be included among their top ranked programs each year.

UofL currently offers 30+ online bachelor’s, master’s, certificate and endorsement programs across a variety of disciplineswith even more innovative and in-demand degrees coming soon