Author: Ashley Jefferson

Online Programs Recognized by U.S. News & World Report

Online Programs Recognized by U.S. News & World Report

The University of Louisville’s online programs were recognized once again by the U.S. News & World Report college rankings. The continued recognition by this prestigious publication emphasizes the university’s dedication to bringing quality education to lifelong learners — no matter where they are — that helps them stand out.

The University of Louisville (UofL) was ranked one of the top schools in the following eight categories:

  • Online bachelor’s programs
  • Online engineering programs
  • Online criminal justice programs
  • Online graduate education programs
  • Online bachelor’s programs for veterans
  • Online engineering programs for veterans
  • Online graduate criminal justice programs for veterans
  • Online graduate education program for veterans

U.S. News & World Report evaluates online programs at regionally- accredited institutions across the country, looking for academic excellence. These rankings allow students to compare U.S. institutions at-a-glance, helping streamline their search for the right program to fit their goals.

It is truly an honor to be included among their top ranked programs each year, showcasing the work we do to bring the prestige and legacy of the University of Louisville to students everywhere.

UofL currently offers 40+ online bachelor’s, master’s, certificate and endorsement programs across a variety of disciplineswith even more innovative and in-demand programs coming soon

UofL’s military-focused online programs brochure wins UPCEA Gold Award

UofL’s military-focused online programs brochure wins UPCEA Gold Award

The University of Louisville was once again recognized by UPCEA for its creative marketing targeting online military students. The booklet “Keep Moving Forward” won the Gold award in the “Brochure/Booklet” category.

The winning piece is specifically designed to address the benefits of online learning at UofL for current or past active-duty military and service members. It was one of the hundreds of exciting creative pieces submitted for the marketing award.

This brochure was part of an important and ongoing effort to support awareness and recruiting efforts for online programs with our active-duty and veteran population. The customized piece presents content that targets the needs and desires of service members interested in pursuing an online program in a flexible, affordable and convenient manner at a reputable R-1 research institution.

This marks the team’s second consecutive win with UPCEA, the leading association for professional, continuing and online education.

About the Brochure

The main objective for this 6×6 four-fold brochure is to provide concise essential information at-a-glance and serve as a quick-reference or leave-behind collateral for UofL Online recruiters, education services representatives on military bases, and faculty or staff who interact with military audiences.

The cover page features an image of the university president’s hall and the call to action “Keep Moving Forward” to encourage prospective students to continue growing in their career. It also features a military-friendly school seal awarded for 2019-2020 period by MilitaryFriendly.com for UofL’s commitment to facilitating a smooth transition from military life to student life and providing quality education on campus and online. The inner panels highlight the advantages of learning online, some of the school and program rankings (i.e., US News & World Report; Kiplinger’s top 100), available online programs and student support services, and a direct link to application and admission information.

The creative aligns with the university branding guidelines, using UofL’s color scheme and typography in a bold design, with high contrast that allows the information to stand out. The use of images of actual UofL students who are not in military uniform was intentional, to induce a sense of life after — and outside of — service.

UPCEA Awards

The UPCEA Marketing Awards recognize the best marketing practices and promotional pieces, as well as enrollment excellence, in the field of professional, continuing, and online education. UPCEA members enter their finest work for the academic year in the awards competition. A panel of marketing, communication and design professionals review each piece against a standard set of criteria. The panel then chooses recipients and announcements happen each fall.

The two consecutive UPCEA gold award wins for the online learning team at UofL show the team’s creativity and drive for excellence. Last year, the team won gold for their Winter Session campaign.

UofL Online Programs

The University of Louisville offers  degrees and certificate programs 100% online, delivering quality online education to non-traditional students and professionals who need alternative learning delivery methods and want to earn a college degree or certificate to start or advance their career — from wherever and whenever it’s most convenient for them.

Notably, UofL has been proudly recognized in the top 15% of military friendly schools for over a decade. To read more about military benefits and support, visit http://louisville.edu/online/military.

For more information about becoming an online student at the University of Louisville, visit uofl.me/2r74Gva.

Bringing our campus to you: Wherever you are

Bringing our campus to you: Wherever you are

Online programs at the University of Louisville (UofL) deliver the legacy, experience and impact of a traditional UofL education to students around the world. With 40+ online bachelor’s, master’s and certificate programs across various areas of study, we extend the opportunity to earn a nationally-renowned education and join the Cardinal family to all students⁠—no matter where they are. (Fun fact: current students and graduates represent 50 U.S. territories and over 80 countries!)

The new campaign for UofL’s online programs sums up this sentiment in three simple words: “Wherever you are.” 

But here’s the thing: this slogan isn’t meant to represent just your physical location. It’s your state of mind. It’s your stage in life. It’s your needs, your priorities, your education. 

We empower the single parent. The working professional. The active duty service member. The veteran. The adult learner. Those without a bachelor’s degree and those simply looking to further their education. In other words, no matter where you are in life, or what you’re going through, or what responsibilities you’re juggling, UofL’s online programs are designed to meet you there. 

Wherever you are, we’re there too.

THE COMMERCIAL SPOTS

UofL’s Wherever You Are commercial series centers around showcasing how we bring the tradition and legacy of our university to our online students, while also highlighting our diverse online student population and their unique needs. To emphasize the “wherever you are” concept, the second half of the :30 commercial features quick cuts that are designed to both imitate the fast-moving, busy pace of adult life and depict the ability to earn these degrees from wherever is most convenient for you. 

The Talent & Locations

Notably, the commercial features significant talent acting as our student personas. First, we landed an actual UofL alumni, who takes on the role of the working parent, returning to further his education and set an example for his son. (Bonus: he plays this role with his actual son by his side!) Next, the woman playing the role of our military student has actual ties to the military herself. You can find her maroon deployment hoodie and her military-issued backpack and workout clothes all featured. We may have shot in areas local to Louisville, but these are locations that could really be in any city around the world⁠—coffee shops, office buildings, parks, home environments. 

The Cardinal Family

Through the unexpected surprise of our cast’s connection to their characters, our commercial gained a deepened air of authenticity to help our message take root and grow. That message? You can be from any walk of life, anywhere in the world, and still be part of UofL’s Cardinal family.

UofL Online Programs

The University of Louisville is a nationally-recognized research university (one of the oldest in America) located in Kentucky’s largest metropolitan area (pronounced Lou-uh-vulh, for the record). The online “campus” at UofL offers 40+ programs in various areas of study, designed for adult learners who want to further their education while juggling other priorities. 

The best part? A degree earned online at UofL is still a UofL degree. The name of your degree will not indicate whether you completed your degree online, on campus or through a combination of both. Not only that, but our programs are designed and taught by real, world-class university faculty, meaning you will get the UofL experience without ever stepping foot on campus. It’s online education. But it won’t feel like it.

Military woman working at home on computer in military hoodie

Earn a UofL education, wherever you are.